Why a clear Purpose, Vision, Mission, and Values drive aligned strategic transformation and value growth

Having a clear set of strategic guiding principles enables transformation objectives to be aligned to the purpose and attached to the mission of the firm. This alignment enables executives to clearly communicate the strategy throughout the company and increase employee engagement and empowerment.

Defining the Strategic Imperatives Defining the Strategic Imperatives


Your Purpose Statement is an inspirational, motivational, and transformative statement of what your organization aspires to do for others.


Your Vision Statement describes what the world will be like at some future time as a result of value you will deliver through your purpose.


Your Mission Statement describes the business your organization is in, now and in the future. It explains how you will accomplish your Purpose and reach your Vision in a manner understood both internally and externally.

Our Strategic Imperatives Our Strategic Imperatives

Our Purpose:

Empower leaders to grow better companies faster with less stress and lower cost through automated systematic value creation.

Our Vision:

A world where our customers are growing value at twice the rate of their peers.

Our Mission:

Transform the disciplines of strategy, execution, and innovation with a value growth system to provide our customers with the highest benefit/cost value growth option.

“On strategic planning, I had high expectations and the Pivotal team exceeded them all. The Pivotal Innovator software aligns our execution teams and uncovers the key constraints that limit our growth. It helps our team focus their energy and time on our highest value initiatives.

— Ed Jankowski, President. Liberty AV Solutions