Why the Top 25% of Product Innovators Outperform the Bottom 25% by 12 Times

Why the Top 25% of Product Innovators Outperform the Bottom 25% by 12 Times

Why CEOs Should Focus on Innovation as a Discipline

Kevin Fallon
According to the Product Development and Management Association[1] (PDMA), between the 1990s and 2010, the top 25% of product innovators outperformed the bottom 25% by 12 times.  This trend continues today with revenue from new products down 15%.  Pivotal Innovation's CEO Kevin Fallon examines why this is happening and how to reduce this gap.
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